A corner of Unmute for brand observations,
social-media opinions, campaign breakdowns
and all the thoughts that start with:
“Wait… why did that actually work?”
Part marketing journal.
Part brand observation.
Part “why is everyone suddenly
doing the exact same thing?”
Trends can make you relevant. Chasing all of them can make you completely forgettable.
Read the thought →
Your audience is made of humans. Your captions might want to start sounding like one wrote them.
Read the thought →
Good design gets the screenshot. A clear point of view gets remembered. You probably need both.
Read the thought →
I consume a ridiculous amount of content,
campaigns, brands and internet culture.
This is where I stop scrolling long enough
to ask why something worked,
why something didn't,
and what brands can learn from it.
Sometimes I have an answer.
Sometimes I just have a hot take.
Both are welcome here.
If something here made you rethink
your content, your brand or the way
you've been marketing it —
good.
That's kind of the point.